Business Model

What is it about Creativity?

What is it about creativity that so fascinates us? What is it about creativity that makes us feel so deeply satisfied when we practice, and makes us revere it when we see it expressed clearly and unabashedly in others?

When I started my clothing label some 15 years ago, stuck at it, and made it a success, I can’t tell you how many times I would find myself looking into the starry-eyes of someone saying how wonderful it must be to be creative every day. When I started out, this was the very thing that spurred me on – my love of the creative act and my desire to earn my living from it.

At the time, I was being creative by making clothing, so that is what I built a business around. That business allowed me the scope to investigate my creativity in a number of ways, far beyond the act of designing and making clothing. It also taught me that making a business out of something you love can take you away from the act of being creative more than bring you to it, but that is story for another day.

In a way, the act of creating a business is one of the ultimate forms of creativity. You are creating your life and your living on so many levels, from every single decision that you make, that sometimes its actually hard to make a move, in case you create the wrong thing.

I’ve been really taking my time with the development of Creative Conversation, partly because I am aware that I am capable of creating what I set my mind and heart to, so I want to ground my mind in my heart in the [...]

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    Which Business Model is Right for You? The Essential Questions to Ask Yourself.

Which Business Model is Right for You? The Essential Questions to Ask Yourself.

One of the issues I assist creative people with most frequently in my consulting and coaching practice is figuring out which business model they want to pursue.  There are so many options these days for how to go about structuring your business and how to go about selling your product or service that it can be really tricky to figure out which is the right way for you.

There is no simple answer to this, though the internet seems to be full these days of online companies that offer you ‘the’ strategy to achieve a six-figure income.  Such offers can be very alluring, particularly for creatives who are struggling to bring in the income they would like to.  But you really need to ask yourself are these promises sustainable?  Are they relevant to an Australian market (if you are indeed Australian like me).?  And last, but certainly not least, is the business model and the tasks required of you to action it actually something that you want to do? Let me repeat DO YOU REALLY WANT TO DO THE JOB YOU ARE SIGNING UP FOR?  I find it staggering how many people do not really think carefully about this question.  And lately I’m hearing lots of creatives complain about how much time these seem to spend in front of the computer.

It is true that the internet has offered us freedom to earn like never before for creative professionals.  Do it yourself websites that cost barely nothing and retina displays that offer excellent visuals have made it possible to market your art anywhere in the world.  And ‘must do’ online marketing methodologies seem to be popping up like new religions everywhere!  All well and good, and [...]