Coming Clean About My Business ‘Achilles Heel’
I want to come clean about something to you all. Today, I embarked on my latest marketing campaign for my e-course. My e-course is all about taking an holistic approach to business planning, which may give the impression that I am somehow in a Zen state about the whole business process. I’m here to bust that illusion- I most absolutely am NOT zen with online marketing. In fact my internal wrestle with the whole process of marketing is something that I still struggle with and nearly undoes me every single time. But it is a necessary and unavoidable part of the business process- particularly the line of work that I am in, and it does none of you any service to hide the fact that I struggle with it, because I know for a fact that a lot of you struggle with it too.So lets have a frank chat about this shall we?
Why am I telling you about this? Because it’s good to come clean about your ‘Achilles Heel’ which, by it’s nature, runs deep to your emotional core and has the power to take you down. Do you know that story of Achilles? Achilles was an ancient Greek warrior who fought in the Trojan war (tee hee, I almost wrote worrier, great Freudian slip:-). He was the greatest warrior around, completely invulnerable to injury, being the son of a goddess and a King, except for in one place and that place was his vulnerability- his heel. It was an arrow in his heel that finally brought him down and killed him. It’s such a great metaphor for the secret places we conceal from the world for fear that they may destroy us.So back to my marketing ‘Achilles Heel’.
Now I’m quite clear that marketing will not [...]